Maddon makes a valid point about the way the Rays have to operate. They've come to embrace it, so don't expect any hard feeling from Maddon directed toward ownership. Quite simply, the Rays have little money to work with investment-wise and are expected to strike it rich on any investment they make. Trading Price is an investment.
With Price's injury in 2013, a potential trade this offseason may be perfectly timed. It's nearly impossible to predict a player's future injury probability, but Price had never missed more than nine games in any other season leading up to 2013. He missed 44 this year. While he might not yet be considered a risky player, the Rays have little choice but to trade him now and settle for the ridiculous haul they will likely get in return.